Making PSAs work, TV-radio
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Making PSAs work, TV-radio a handbook for health communication professionals. by

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Published by U.S. Dept. of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute in Bethesda, Md .
Written in English


  • Health education -- United States.,
  • Television in health education.,
  • Radio in health education.

Book details:

Edition Notes

Other titlesHandbook for health communication professionals.
SeriesNIH publication -- no. 85-2485
ContributionsNational Cancer Institute (U.S.)
The Physical Object
Paginationvi, 66 p. :
Number of Pages66
ID Numbers
Open LibraryOL22412109M

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Educational materials include: pamphlets, brochures, flyers, booklets, audiotapes, videotapes, DVDs, posters, billboards, curricula/training guides, TV/radio PSAs, web pages, periodicals, questionnaires/survey instruments. CDC-funded materials that do not include HIV prevention education messages must also be submitted for review. Mass media plays a central role in people's lives. Its importance is evident in the amount of time people spend watching television, surfing the World Wide Web, listening to music, and reading newspapers and magazines. The delivery of information through mass media is instant and available around the clock. The proliferation of communication technologies— miniature TVs, handheld radios, and. Start studying Mass Communications Final. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Search. Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is the slowest-growing segment of the book publishing industry. -making e-books less expensive than hardcover copies. IMC: Making an Impact with Marketing Communication. Having a great product available to your customers at a great price does absolutely nothing for you if your customers don’t know about it. That’s where promotion enters the picture: it does the job of connecting with your target audiences and communicating what you can offer them.

Jan 01,  · Childhood obesity is an important issue facing our country and as a result, public health programs including the Let's Move! campaign have been implemented to prevent this growing epidemic. The Let's Move! campaign released a series of print, TV, radio and outdoor public service advertisements meant to influence publics and motivate behavior. The daily assignments are listed in an assignment book (print media) or on an assignment board (broadcasting), or instructions may be given on an assignment sheet. audience: A group of spectators, listeners, viewers, or readers of a performance, program, or work. Average audience is a number or rating calculated by the Nielsen and other. As a nonprofit organization offering public service announcements, we receive the generous support of air time and media space from many TV, radio and billboard companies. The Foundation does not pay for air time or media space, but rather benefits from donated media space which allows these messages to be seen and heard around the world. Jan 10,  · It’s a bit disarming when a normally light hearted medium abruptly ditches the funny capers in favor of deep, dark and depressing public service messages. I understand the good intentions behind it, so I don’t want to be too hard on them. However, there’s just something creepy about horrific real-life entering children’s comics.